Eat, pray, airbrush: Blonde Julia Roberts given skin just a little too flawless in new Lancome campaign

Eat, pray, airbrush: Blonde Julia Roberts given skin just a little too flawless in new Lancome campaign. It comes as no surprise that Julia Roberts, famed for her natural beauty, was chosen as the face of cosmetics giant Lancôme.

But despite her trademark smile and clear complexion, it's hard to believe the 42-year-old hasn't benefited from a little digital enhancement for the new cosmetics campaign.

The Pretty Woman star is barely recognisable as she advertises the brand's Definicils mascara, her brown wavy locks dyed blonde for the occasion, looking 15 years younger.

Spot the difference: Julia Roberts, left, in the ad for Lancome and more natural looking in 2007, right

Pretty (Photoshopped woman): Julia has reportedly signed a deal with the cosmetics brand worth $20million

Julia, Lancôme's first global ambassador for the full line of products, has reportedly signed a deal worth $20million.

Natural brunette: Julia in a photoshoot at a Hindu Temple in Malibu to promote new film Eat, Pray, Love

So it's likely the company are willing to go to any lengths to ensure their products are flying of the shelves.

The romcom queen has been busy promoting new film Eat, Pray, Love based on the bestselling novel by Elizabeth Gilbert.

Despite the radiant campaign, Julia admitted to being grumpier as she gets older.

But the mother-of-three claims being woken up by her three children, five-year-old twins Hazel and Phinnaeus and Henry, two, every morning at 5am keeps her feeling young.

Chatting to Oprah Winfrey she said: 'The older you get, the grumpier you get but Henry woke up the other morning and said, "It's a beautiful day, Mama." Which makes 5:30am a whole lot prettier!'

But Julia can rest assured knowing her relatives are following in her footsteps as niece Emma Roberts has been making a name for herself in Hollywood.

The 19-year-old will star in the upcoming Scream sequel and is currently the face of Neutrogena, proving good genes...and clever technology... are the key to beauty. ( dailymail.co.uk )